A Definition of Interactive Marketing Interactive marketing is a one-to-one marketing practice that centers on individual customer and prospects’ actions. Interactive marketing involves marketing initiatives that are triggered by customers’ behaviors and preferences; for this reason, it is a major shift from traditional campaign-based marketing efforts. A customer-centric strategy, interactive marketing involves reacting to customer actions and striving to meet their expectations and demands. In order for marketers to pull off successful interactive marketing efforts, they must have access to advanced technology that delivers complete, 360-degree views of customers. What are the strategies and tools of interactive marketing campaigns? Because the goal of interactive marketing is to foster multi-directional conversations in place of one way messages, broader strategies and more specific tools are critical to your interactive campaign. Interactive marketing strateg